Monthly Columnist Mona Elesseily is a long-standing monthly columnist for Search Engine Land, one of the pre-eminent sites for search engine marketing, founded by search marketing pioneer Danny Sullivan. Her column, Paid Search, which she shares with three other PPC luminaries, publishes on Mondays. 7 Google Quality Score PPC Myths 5 Paid Search Marketing Myths [...]

Mona is a highly sought-after speaker on the topics of paid search marketing (also known as PPC or pay-per-click), landing page optimization, conversion rate optimization (CRO), web analytics, ad copywriting, and integrated online marketing strategy. She travels the world speaking all across North America and globally – Singapore, Sydney, Stockholm, Paris, London, and places in [...]

In my career, I’ve worked with companies like Capital One, Cathay Pacific, Yahoo!, Sony USA, Careerbuilder, Knowledge Adventure Inc., Apollo Health Inc. (acquired by Phillips Inc.) & Epoch Integration Inc (acquired by RIM) to name a few. I was the online marketing brains behind several successful acquisitions: one company was acquired by Research In Motion and [...]