For the last 12 years, Mona Elesseily has focused on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for brands such as Capital One, CareerBuilder.com, Cathay Pacific and The Jimmy Pattison Group to name a few.
She regularly speaks at Canadian, US and international online marketing events on paid search, landing page optimization, ad copy creation and integrated online marketing strategy. Some of the events Mona presents at include Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, the International Marketing Conference (IMC), WebmasterWorld (PubCon) and the International Internet Marketing Association (IIMA).
Mona has written 2 books on Yahoo! and frequently writes for industry publications. She is a columnist for Search Engine Land and also writes for other publications including the Yahoo Search blog, iMedia Connection and the AMA (American Marketing Association).
Her industry knowledge is regularly sought after by the business community, including Wall Street analysts; and she’s frequently quoted in respected publications.
Mona has served on advisory boards for both Yahoo! Search Marketing and Acquisio Inc.